Last year, Mitch Keeler of The Webhosting Show wrote an interesting article entitled the “7 Dirty Words Every Hosting Customer Should Know.” In that article, he looked at what he called some web hosting “secrets” that every well-informed hosting customer ought to know about. I particularly liked reading the article, and thought that it would be useful to look at how a few of his “dirty words” apply in the Australian hosting marketplace and to Net Logistics.
First on Mitch’s list was the term “server resources.” He’s correct in implying that server resources aren’t much talked about, particularly when one is buying share hosting or reseller hosting. In fact, quite often, discussions of server resources are relegated to the back corner of a hosting company’s Acceptable Use Policy. If you’re a hosting customer, sometimes the first you hear about “server resources” is in a nasty e-mail from your hosting company, informing you your account has been shut down since it’s interfering with the entire server’s operations.
Sadly, although the nasty part isn’t necessary (and is never part of the equation at Net Logistics!), the shut-down part sometimes is. Just like your personal computer, network servers are fundamentally limited by factors such as CPU speed, RAM, and disk space. If a hosting customer on a shared server utilizes an excessive amount of resources, and does so suddenly, it can result in an emergency situation where the account has to be suspended. Here at Net Logistics, we take a large number of steps to avoid situations like that, however. For example, aggressive server performance monitoring almost always ensures that we proactively solve server resource issues before they affect other customers. Also, a combination of high-end server specifications and “underselling” (discussed in more detail below) also enables us to avoid issues with excessive system resource usage on our shared and reseller packages. As for VPS and Dedicated, being “self-contained” platforms, resource issues there don’t cause a negative effect on our other customers.
Another “dirty word” on the list is “unlimited.” More than one hosting company has learned the hard way that when you apply this to resources (that are in reality always finite), you’re bound to get into trouble, as people associate “unlimited” with “infinite.” That said, unlimited does make sense in other contexts, when its meaning is “not limited by the hosting provider.” This is sometimes the case with things such as with subdomains, or MySQL databases, or e-mail accounts, where the total count of those are eventually capped by other resources. To clarify what I mean, consider this — if you have 1GB of disk space to allocate, you could create 1,000 POP3 mailboxes, provided they were only 1MB in size each. It is in that context that Net Logistics uses the term “unlimited” — i.e. the only caps we place are on the underlying “core” resources such as disk space.
One of the more interesting “dirty words” is “overselling.” Have you ever wondered how some (predominantly American) hosting providers are able to offer ridiculous amounts of disk space and bandwidth at an amazingly low price? They usually achieve this by overselling (and, some would suggest, sneaky Terms of Service, too): assuming that their customers will use (significantly) less server resources in total than are actually available to be used. It’s the same strategy used by some airlines who will overbook their aircraft in hopes that at least a few people will cancel their flights before it’s time to actually board the plane.
Although it’s a dangerous game to play — as a sudden spike in customer resource utilisation can have a cascade effect for everyone on an oversold server — it’s a workable marketing strategy if you’re selling to an uninformed audience. Our view at Net Logistics is that overselling never makes sense, which is why the server resource allocation you purchase is always what is available to you. Although the consequence is that this raises costs and results in a higher hosting fee than a “bargain basement” provider, our customers have very consistently indicated they like the Hosting Confidence inherent to knowing that the server resources they’re promised will always be available when needed. Because we also actually ensure that there are still additional unused resources as a contingency, we in fact can be said to “undersell” our hosting products.
So, in sum, there are quite a few hosting terms floating about — and knowing the details of at least a few of them can certainly help the typical hosting customer understand how to better select and evaluate hosting companies.